Design Thinking is both a mindset and a methodology for creative problem solving. It takes a user-centered approach, builds on the empathy gained by research and data synthesis, and moves into idea generation with the user’s point of view as the basis for a solution.

By taking a step back and challenging the “problem” or opportunity presented to us (or by us) with the tools and process of empathy research, we get to work on the root cause or needs felt by the end user; and out of our own understanding and experience of the situation.

 

 

Please join us for what promises to be an amazing member-only event on Wednesday, September 14 (IN PERSON!) at SEI’s beautiful campus in Oaks, PA – a Design Thinking Sprint experience led by Marla Carson, Head of Culture and Engagement at SEI.

In addition to participating in a Design Thinking exercise you will have the opportunity to network in person with many of your WIN colleagues!

 

Click here for speaker bio.

Networking – 4:30 pm
Design Thinking Program – 5:30 pm
Additional Networking – 7:00 pm

Registration closes at 12pm Wednesday, September 14.

 

Click here SEI Campus Map and Directions.